Doris Archer Motorsport is delighted to announce that The Shallow Consultancy Company has rejoined as our Primary Partner for the full 2026 motorsport season. This renewed partnership reflects a shared commitment to growth, integrity, and excellence both on and off the track.
About The Shallow Consultancy Company
The Shallow Consultancy Company (SCC), owned by Anthony Shallow, is a trusted partner for UK businesses looking to transform how they manage their data. Many businesses struggle with multiple, outdated, messy spreadsheets that slow growth and create their own data risks. The Shallow Consultancy Company helps organisations move beyond these limitations by implementing streamlined processes, improving visibility, and ensuring secure, compliant data storage.
Their expertise spans information capability management, software delivery, agile project management, and digital transformation. The Shallow Consultancy Company’s solutions empower businesses to unlock the full potential of their data, enhance efficiency, and achieve sustainable growth.
Just as motorsport relies on data for performance, SCC helps businesses harness data to accelerate growth. Their solutions empower UK SMEs to move beyond outdated spreadsheets and embrace secure, streamlined systems that deliver clarity and confidence.
Shared Values for Success
This partnership is built on shared values: data, integrity, transparency, and a relentless focus on ‘getting the job done’. These principles underpin both organisations and will help drive mutual growth throughout the season.
After working together for half of the 2025 season, we are thrilled to strengthen this relationship. Their sponsorship will support our talented drivers: Lee, entering his second season in the Armed Forces Race Challenge, and Mel, continuing with British Women’s Racing Driver Championship, and making her debut in the 750 Motor Club Hot Hatch Championship. Fans can look forward to exciting racing action, with some of the 750 Motor Club Hot Hatch rounds streamed live on YouTube.
Lee, Co-Founder of Doris Archer Motorsport, said:
“It’s fantastic to have Anthony, and The Shallow Consultancy Company back with us for the full season. Their support means a lot to the team and to me personally.”
Mel, Co-Founder of Doris Archer Motorsport, added:
“This partnership is about more than racing. It’s about helping both businesses grow together, and I’m proud to be part of that journey alongside Anthony.”
Looking Ahead and Following the Action
As we gear up for an action-packed season, we’re proud to have SCC alongside us. Together, we’ll push boundaries on the track and in business.
Fans should follow updates from both Doris Archer Motorsport and The Shallow Consultancy Company throughout the season for behind-the-scenes insights and race-day excitement. Stay connected on social media and don’t miss the live-streamed rounds on YouTube.
The 2026 season represents a new chapter – one where partnerships play a vital role in driving success both on and off the track. While we celebrate this renewed partnership, Doris Archer Motorsport is still looking for businesses with a growth mindset to join us as partners for 2026. If your organisation shares our passion for progress and performance, we’d love to hear from you.